Ferrell, O. C. <br/><br/>
Marketing strategy / 

 - 5th ed. 
 - Australia ;  South-Western Cengage Learning,  c2011. 
 - xxiii, 743 pages :  Illustrations. ; 
<br/><br/> Includes cases, appendix and indexes. 
<br/><br/><label>ISBN: </label>9780538467384 (pbk.) 053846738X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.                <br/>Marketing - management - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / FER