Marketing strategy
Ferrell, O. C.
creator
Hartline, Michael D.
text
Australia
South-Western Cengage Learning
c2011
5th ed.
monographic
xxiii, 743 pages : Illustrations. ;
Includes cases, appendix and indexes.
Marketing - management
Marketing - management - case studies
HF 5415.13 FER
9780538467384 (pbk.)
053846738X (pbk.)