TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 9780538467384 (pbk.)
AV  - HF 5415.13 FER
PY  - 2011///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing - management.
KW  - Marketing - management - case studies
N1  - Includes cases, appendix and indexes
ER  -