Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 

 - 8th ed. 
 - Mason, Ohio :  South-Western Cengage Learning,  c2010. 
 - xx, 668 pages. :  Illustrations. (some col.) ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780324593600 (hbk.) 0324593600 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / SHI