Advertising, promotion, and other aspects of integrated marketing communications
Shimp, Terence A.
creator
text
Mason, Ohio
South-Western Cengage Learning
c2010
8th ed.
monographic
xx, 668 pages. : Illustrations. (some col.) ;
Includes index.
Communication in marketing
Sales promotion
Advertising
Direct marketing
HF 5415.123 SHI
9780324593600 (hbk.)
0324593600 (hbk.)