Kotler, Philip. <br/><br/>
Marketing management / 

 - 14th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2013. 
 - xxii,679, [127] pages. :  col. Illustrations. ; 
<br/><br/> Include end notes, appendix and index. 
<br/><br/>Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 
<br/><br/><label>ISBN: </label>9780273779834 0273779834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / KOT