00830cam a2200169 a 4500020001800000020001500018050002000033100002000053245002700073250001300100260005500113300005200168500004300220505034500263650002800608700002400636  a9780273779834  a027377983400aHF 5415.13bKOT1 aKotler, Philip.10aMarketing management /  a14th ed.  aUpper Saddle River, N.J. :bPrentice Hall,cc2013.  axxii,679, [127] pages. :bcol. Illustrations. ;  aInclude end notes, appendix and index.0 aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 0aMarketing - management.1 aKeller, Kevin Lane,