Masterson, Rosalind. <br/><br/>
Marketing :  an introduction / 

 - 2nd ed. 
 - London ;  Thousand Oaks, Calif :  SAGE,  c2010. 
 - xviii, 508 pages :  Col. illustrations. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781849205702 (hbk.) 1849205701 (hbk.) 9781849205719 (pbk.) 184920571X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAS