Peter, Paul .J. <br/><br/>
Marketing management :  knowledge and skills / 

 - 11th edition 
 - New York, NY :  McGraw-Hill Irwin,  c2013. 
 - xvii, 796 Pages :  Illustrations. (some col.) ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780077861056 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / PET