TY  - BOOK
AU  - Peter,Paul .J.
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780077861056 (alk. paper)
AV  - HF 5415.13 PET
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes index
ER  -