00630cam a2200193 a 4500952010700000999001300107020003100120050002000151100002000171245005100191250001700242260004700259300005200306500002000358650001400378650001400392700002300406942000700429  001040aGIMPAbGIMPAcGENd2015-03-13ePurchasel0oHF 5415.13 PETp63660r2022-05-24w2022-05-24yBK  c908d908  a9780077861056 (alk. paper)00aHF 5415.13bPET1 aPeter, Paul .J.10aMarketing management :bknowledge and skills /  a11th edition  aNew York, NY :bMcGraw-Hill Irwin,cc2013.  axvii, 796 Pages :bIllustrations. (some col.) ;  aIncludes index. 0aMarketing 0aMarketing1 aDonnelly, James H.  cBK