01330cam a2200193 a 4500 0 0 0 GIMPA GIMPA REF 2015-04-01 Purchase. 0 HF 5429 BER 64471 2022-05-26 2023-02-23 BK 913 913 9780136087588 0136087582 HF 5429 BER Berman, Barry. Retail management : a strategic approach / 11th ed. Upper Saddle River, N.J. : Prentice Hall, c2010. xxix, 654 pages : Col. illustrations ; Includes index. An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy. Retail trade - management. Evans, Joel R. BK