a strategic approach Berman, Barry. creator Evans, Joel R. text Upper Saddle River, N.J Prentice Hall c2010 11th ed. monographic xxix, 654 pages : Col. illustrations ; An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy. Includes index. Retail trade - management HF 5429 BER 9780136087588 0136087582