Babin, Barry J. <br/><br/>
CB4 / 

 - Student ed. 
 - Mason, Ohio : :  South-Western,  c2013. 
 - xii, 372 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781111821777 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / BAB