01227cam a22001938i 4500 0 0 0 GIMPA GIMPA REF 2014-05-06 Purchase 0 HF 5415.35 SOL 60101 2022-05-27 2022-05-27 BK 0 0 0 GIMPA GIMPA GEN 2015-12-03 Purchase 0 HF 5415.35 SOL 66387 2022-05-27 2022-05-27 BK 916 916 9780136810384 HF 5415.35 SOL Solomon, Michael R. Marketing : real people, real choices / 11th ed. Boston : Prentice Hall, c2012. xxv, 570 pages. Illustrations ; Includes index. "Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan"-- Marketing - vocational guidance. Marshall, Greg W., Stuart, Elnora W., BK