01465cam a22002178i 4500952010700000952010700107999001300214020001800227050002000245100002400265245004400289250001400333260003800347300003700385500002000422520071500442650003701157700002301194700002301217942000701240  001040aGIMPAbGIMPAcREFd2014-05-06ePurchasel0oHF 5415.35 SOLp60101r2022-05-27w2022-05-27yBK  001040aGIMPAbGIMPAcGENd2015-12-03ePurchasel0oHF 5415.35 SOLp66387r2022-05-27w2022-05-27yBK  c916d916  a978013681038400aHF 5415.35bSOL1 aSolomon, Michael R.10aMarketing : real people, real choices /  a11th ed.   aBoston :bPrentice Hall, cc2012.  axxv, 570 pages.bIllustrations ;  aIncludes index.  a"Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan"-- 0aMarketing - vocational guidance.1 aMarshall, Greg W.,1 aStuart, Elnora W.,  cBK