a business manifesto Werbach, Adam. creator text Boston, Mass Harvard Business Press c2009 monographic 226 pages ; A different way to formulate your business strategy -- Mapping your opportunities : an analysis of society, technology, and resources (STaR) -- Setting your North Star and initiating the TEN cycle : the tools of implementation -- Using transparency to execute your strategy : open up your business for scrutiny -- Engaging individuals : people want to help -- The network of sustainability partners : a company cannot execute its strategy alone -- Leadership at all levels : inspiration as a leadership technique. Includes index. Strategic planning Sustainable development HD30.28 WEB 9781422177709 (hardcover : alk. paper) 142217770X (hardcover : alk. paper)