Lamb, Charles W. <br/><br/>
Marketing / 

 - 12th ed. 
 - Mason, OH :  South-Western/Cengage Learning,  c2013. 
 - xxv, 831 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781111821647 (hbk.) 111182164X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415  / LAM