00539cam a2200205 a 4500 0 0 0 GIMPA GIMPA REF 2015-03-17 Purchase 0 HF 5415 LAM 63777 2022-06-01 2022-06-01 BK 924 924 9781111821647 (hbk.) 111182164X (hbk.) HF 5415 LAM Lamb, Charles W. Marketing / 12th ed. Mason, OH : South-Western/Cengage Learning, c2013. xxv, 831 pages : Illustrations ; Includes index. Marketing. Marketing - management. Hair, Joseph F. McDaniel, Carl . BK