TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl .
TI  - Marketing
SN  - 9781111821647 (hbk.)
AV  - HF 5415 LAM
PY  - 2013///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Marketing - management
N1  - Includes index
ER  -