Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 

 - 5th ed. 
 - Boston :  Pearson,  c2012. 
 - 463 pages :  Col. illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273753285 (pbk. : alk. paper) 0273753282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / CLO