Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 

 - 12th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xi, 708 pages :  Illustrations, maps ; 
<br/><br/> Include index. 
<br/><br/>Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. 
<br/><br/><label>ISBN: </label>9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper) 9780132465496 (IE) 0132465493 (IE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - decision making - case studies.<br/>Marketing – management - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.135  / KER