01293cam a2200277 a 4500 0 20250506134055.0 0 9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper) 9780132465496 (IE) 0132465493 (IE) 0 HF 5415.135 KER Kerin, Roger A. Strategic marketing problems : cases and comments / 12th ed. Upper Saddle River, N.J. : Prentice Hall, c2010. xi, 708 pages : Illustrations, maps ; Include index. Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. Marketing - decision making - case studies. Marketing – management - case studies. Peterson, Robert A. BK lcc 0 0 0 GIMPA GIMPA REF 2013-07-16 Purchase 0 HF 5415.135 KER 59828 2022-06-02 2022-06-02 BK 0 0 lcc 0 GIMPA GIMPA GEN 2024-10-08 Purchase 0 HF 5415.135 KER 69788 2025-05-14 2025-05-14 BK 927 927