cases and comments Kerin, Roger A. creator Peterson, Robert A. text Upper Saddle River, N.J Prentice Hall c2010 12th ed. monographic xi, 708 pages : Illustrations, maps ; Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. Include index. Marketing - decision making - case studies Marketing – management - case studies HF 5415.135 KER 9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper) 9780132465496 (IE) 0132465493 (IE) 0 20250506134055.0