01542cam a2200301 a 4500003000200000005001700002008000200019020004300021020004000064020002300104020002000127040000600147050002100153100002000174245005700194250001300251260005500264300004300319500001900362505049200381650004800873650004500921700002400966942001200990952010801002952011701110999001301227020250506134055.00  a9780136107064 (casebound : alk. paper)  a0136107060 (casebound : alk. paper)  a9780132465496 (IE)  a0132465493 (IE)  c000aHF 5415.135bKER1 aKerin, Roger A.10aStrategic marketing problems :bcases and comments /  a12th ed.  aUpper Saddle River, N.J. :bPrentice Hall,cc2010.  axi, 708 pages :bIllustrations, maps ;  aInclude index.0 aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. 0aMarketing - decision making - case studies. 0aMarketing – management - case studies.1 aPeterson, Robert A.  cBK2lcc  001040aGIMPAbGIMPAcREFd2013-07-16ePurchasel0oHF 5415.135 KERp59828r2022-06-02w2022-06-02yBK  00102lcc40aGIMPAbGIMPAcGENd2024-10-08ePurchasel0oHF 5415.135 KERp69788r2025-05-14w2025-05-14yBK7i  c927d927