@book{928,
	author = {Zikmund, William G. and Babin, Barry J.},
	title = {Exploring marketing research /},
	publisher = {South-Western, Cengage Learning,},
	year = {c2010.},
	address = {Mason, OH :},
	edition = {10th ed.},
	note = {Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes index.}
}