Zikmund, William G. <br/><br/>
Exploring marketing research / 

 - 10th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2010. 
 - xxii, 714 pages :  Illustrations ; 
<br/><br/> Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780324788617 (Paper back) 0324788614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research – computer network resources.<br/>Marketing research – study and teaching.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / ZIK