00690cam a2200181 a 4500020003100000020001500031050001900046100002400065245003500089250001300124260005800137300003900195500012800234650002400362650005500386650004700441700002000488  a9780324788617 (Paper back)  a032478861400aHF 5415.2bZIK1 aZikmund, William G.10aExploring marketing research /  a10th ed.  aMason, OH :bSouth-Western, Cengage Learning,cc2010.  axxii, 714 pages :bIllustrations ;  aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes index. 0aMarketing research. 0aMarketing research – computer network resources. 0aMarketing research – study and teaching.1 aBabin, Barry J.