00734cam a2200205 a 4500 0 0 0 GIMPA GIMPA REF 2013-09-09 Purchase 0 HF 5415.2 ZIK 59925 2022-06-02 2022-06-02 BK 0 0 0 GIMPA GIMPA GEN 2013-09-09 Purchase 0 HF 5415.2 ZIK 59926 2022-06-02 2022-06-02 BK 928 928 9780324788617 (Paper back) 0324788614 HF 5415.2 ZIK Zikmund, William G. Exploring marketing research / 10th ed. Mason, OH : South-Western, Cengage Learning, c2010. xxii, 714 pages : Illustrations ; Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring). Includes index. Marketing research. Marketing research – computer network resources. Marketing research – study and teaching. Babin, Barry J. BK