TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 9780324788617 (Paper back)
AV  - HF 5415.2 ZIK
PY  - 2010///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Marketing research
KW  - Marketing research – computer network resources
KW  - Marketing research – study and teaching
N1  - Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes index
ER  -