00970cam a2200229 a 4500952010600000952010600106999001300212020003100225020001500256050001900271100002400290245003500314250001300349260005800362300003900420500012800459650002400587650005500611650004700666700002000713942000700733  001040aGIMPAbGIMPAcREFd2013-09-09ePurchasel0oHF 5415.2 ZIKp59925r2022-06-02w2022-06-02yBK  001040aGIMPAbGIMPAcGENd2013-09-09ePurchasel0oHF 5415.2 ZIKp59926r2022-06-02w2022-06-02yBK  c928d928  a9780324788617 (Paper back)  a032478861400aHF 5415.2bZIK1 aZikmund, William G.10aExploring marketing research /  a10th ed.  aMason, OH :bSouth-Western, Cengage Learning,cc2010.  axxii, 714 pages :bIllustrations ;  aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes index. 0aMarketing research. 0aMarketing research – computer network resources. 0aMarketing research – study and teaching.1 aBabin, Barry J.  cBK