Sales management : a primer for frontier markets /
- Charlotte, NC : Information Age Publishing Inc., c2019
- xii, 229 pages ; Illustrations
Includes index
An introduction to personal selling -- The personal selling process -- General sales management -- Developing sales forecasts -- Field sales management : organising the sales effort -- Sales force planning, recruitment and selection -- Sales training -- Sales force reward systems and compensation plans -- Information management and customer relationship management -- Leading the sales force -- Evaluating sales force performance -- Answers to one quick quiz.