Hinson, Robert

Sales management : a primer for frontier markets / - Charlotte, NC : Information Age Publishing Inc., c2019 - xii, 229 pages ; Illustrations

Includes index

An introduction to personal selling -- The personal selling process -- General sales management -- Developing sales forecasts -- Field sales management : organising the sales effort -- Sales force planning, recruitment and selection -- Sales training -- Sales force reward systems and compensation plans -- Information management and customer relationship management -- Leading the sales force -- Evaluating sales force performance -- Answers to one quick quiz.

9781641133463 (pbk.) 9781641133470 (harcover)


Selling.
Sales management.
Customer relations.

HF5438.25 / HIN