Pride, William M. <br/><br/>
Marketing / 

 - 15th ed. 
 - Australia :  South-Western Cengage Learning,  c2010. 
 - xxxi, 605 pages :   Illustrations ; 
<br/><br/> Includes appendix, glossary, notes and index. 
<br/><br/><label>ISBN: </label>9780324834260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / PRI