TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780324834260
AV  - HF 5415 PRI
PY  - 2010///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes appendix, glossary, notes and index
ER  -