Kotler, Philip <br/><br/>
Marketing management /    

 - 15th  global ed. 
 - Boston ;  Pearson,  2016. 
 - xxvi, 714 pages :  Illustrations ; 
<br/><br/> Includes appendix  and glossary 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing – management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / KOT