TY  - BOOK
AU  - Kotler, Philip
AU  - Keller,Kelvin Lane
TI  - Marketing management:  
SN  - 9781292092621
AV  - HF 5415.13 KOT
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - Marketing – management
N1  - Includes appendix  and glossary
ER  -