00478cam a22001454a 4500020004300000050001900043100002400062245005100086250001200137260004700149300003800196500003600234650002400270650003800294  a9780136094234 (casebound : alk. paper)00aHF 5415.2bMAL1 aMalhotra, Naresh K.10aMarketing research :ban applied orientation /  a6th ed.  aUpper Saddle River, NJ :bPearson,cc2010.  avii, 929 pages :bIllustrations ;  aGlobal edition.
Includes index. 0aMarketing research. 0aMarketing research - methodology.