Principles of marketing / 

 - 8th Canadian ed. 
 - Toronto :  c2011. 
 - xxi, 643 pages :  Illustrations (chiefly col.) ; 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780135084571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - textbooks.<br/>Marketing - management - textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415  / PRI