Kotler, Philip. text Toronto c2011 8th Canadian ed. monographic xxi, 643 pages : Illustrations (chiefly col.) ; Includes index. Marketing - textbooks. Marketing - management - textbooks HF 5415 PRI 9780135084571 http://www.loc.gov/catdir/toc/ecip089/2008003309.html http://www.loc.gov/catdir/toc/ecip089/2008003309.html