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  <titleInfo>
    <title>Business marketing management</title>
    <subTitle>B2B</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hutt, Michael D.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Speh, Thomas W.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Australia</placeTerm>
    </place>
    <publisher>South-Western, Cengage Learning</publisher>
    <dateIssued>c2010</dateIssued>
    <edition>10th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxxii, 652 pages : Illustrations ;</extent>
  </physicalDescription>
  <note>Includes cases and index.</note>
  <subject authority="lcsh">
    <topic>Industrial marketing - management – case studies</topic>
  </subject>
  <classification authority="lcc">HF 5415.13 HUT</classification>
  <identifier type="isbn">9780324581638</identifier>
  <identifier type="isbn">1133189563 (hbk.)</identifier>
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