TY - BOOK AU - Hutt,Michael D. AU - Speh,Thomas W. TI - Business marketing management: B2B SN - 9780324581638 AV - HF 5415.13 HUT PY - 2010/// CY - Australia PB - South-Western, Cengage Learning KW - Industrial marketing - management – case studies N1 - Includes cases and index ER -