Lamb, Charles W. <br/><br/>
MKTG / 

 - Canadian ed. 
 - Toronto, Ontario :  c2010 
 - xviii, 318 pages : 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780176502522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - textbooks.<br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR