TY  - SER
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl.
AU  - Kapoor, Harish
TI  - MKTG
SN  - 9780176502522
AV  - HF 5415 MAR
PY  - 2010///
CY  - Toronto, Ontario
KW  - Marketing
KW  - Marketing - textbooks
KW  - Marketing - management
N1  - Includes index
ER  -