Hawkins, Del L. <br/><br/>
Consumer behavior :  building marketing strategy / 

 - 11th ed. 
 - Boston :  c2010. 
 - xxii, 778 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780070171008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior -- United States.<br/>Market surveys -- United States.<br/>Consumer behavior - United States – case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.33  / HAW