TY  - BOOK
AU  - Hawkins,Del L.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780070171008
AV  - HF 5415.33 HAW
PY  - 2010///
CY  - Boston
KW  - Consumer behavior -- United States
KW  - Market surveys -- United States
KW  - Consumer behavior - United States – case studies
N1  - Includes index
ER  -