McDaniel Carl. <br/><br/>
Marketing essentials / 

 - Australia :  South-Western College Pub.,  c2012. 
 - xxiii, 648 pages : 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>9781111221928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MCD