TY  - BOOK
AU  - McDaniel Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Marketing essentials
SN  -  9781111221928
AV  - HF 5415 MCD
PY  - 2012///
CY  - Australia
PB  - South-Western College Pub.
KW  - Marketing - management
N1  - includes index
ER  -