Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 

 - 6th ed. 
 - Upper Saddle River, NJ :  Pearson,  c2010. 
 - xxxi, 897 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780136085430 (casebound : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research - methodology.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / MAL