00463cam a22001454a 4500020004300000050001900043100002400062245005100086250001200137260004700149300003900196500002000235650002400255650003800279  a9780136085430 (casebound : alk. paper)00aHF 5415.2bMAL1 aMalhotra, Naresh K.10aMarketing research :ban applied orientation /  a6th ed.  aUpper Saddle River, NJ :bPearson,cc2010.  axxxi, 897 pages :bIllustrations ;  aIncludes index. 0aMarketing research. 0aMarketing research - methodology.