00507cam a22001694a 4500 0 0 0 GIMPA GIMPA REF 2015-03-13 Purchase 0 HF 5415.2 MAL 63658 2022-06-14 2022-06-14 BK 948 948 9780136085430 (casebound : alk. paper) HF 5415.2 MAL Malhotra, Naresh K. Marketing research : an applied orientation / 6th ed. Upper Saddle River, NJ : Pearson, c2010. xxxi, 897 pages : Illustrations ; Includes index. Marketing research. Marketing research - methodology. BK